Releasing videos and series online is not just about planning a release date and making a video go live. Audiences expect a social experience with second screen and interactivity from the creator. What are the best ways that creators can market their series online and create the ultimate social experience for their series and their audience?
Moderated by: Rochelle Dancel (Bats In Belfries)
With: George Aliferis (Orama TV); Harriet Fuest (Dailymotion); Tanya Laird (Digital Jam).
As Executive Producer at Orama.tv, George Aliferis helps brands to grow online by creating optimized videos and building channels that reach and engage desired audiences across YouTube and other social media. Orama.tv delivers high impact, integrated video solutions for brands. From an initial concept or script to the wide distribution of content across the web, working with a vast array of Food, Tech and Luxury Lifestyle brands including The Gordon Ramsay Group, Nestle, Unilever and Graff Diamonds. Their videos have been watched by over 4,000,000 people and ensure that they consistently reach their audience.
Rochelle Dancel is a partner at Bats In Belfries where she works on branded content and multi channel projects; she is also an associate brand experience strategist at global agency, SapientNitro. Her portfolio includes projects for Johnson & Johnson, Microsoft, PayPoint, MTV, TUI Travel and SABMiller beer brand, Kozel. Rochelle is a producer on ‘B.J. Fletcher: Private Eye’, a Canadian web series that debuted on AfterEllen.com (Logo Network/MTV) amassing 12.5 million views over three seasons, and the critically acclaimed ‘Producing Juliet’, made in New York by Tina Cesa Ward, that premiered at the inaugural Raindance London Web Fest in 2013. She is currently working on British/Canadian co-production, ‘Witch Like Me’, a multi-platform series with long-time collaborator, Regan Latimer.
an artist and musician before she succumbed to the world of digital content where she has over 10 years experience. Joining Dailymotion in 2008 she was part of the content team that grew the site to the 35th largest in the world. Her passion for filmmaking meant that a lot of the internet ‘firsts’ she achieved have been in that space, where as far back as 2009 she launched a feature length catalogue of over 10,000 films on the site, limited period online streams of films prior to theatrical release and exclusive premiers of independent content. She is set to launch the site’s first commissioned scripted drama in September 2014 with Manchester based production company ‘Future Artists’.
Tanya has been working in the digital industry across entertainment IP for the last ten years working with gaming and entertainment titles that have won BAFTA, Golden joystick, Develop, Chartered Institute of Marketing, The Queen’s Award for Enterprise (Innovation) and Telly Awards respectively. Responsible for acquisition in excess of 20 million subscribers to MMO and virtual world games, Tanya has worked across multiple platforms / devices in creative development and Cross Media Storytelling for the last decade. Key clients and titles Tanya has worked with include Star Wars, Marvel, MindCandy, Disney and Jagex.