Distribution: Marketing Tools

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What actually sells a film? The stars? The poster? The trailer? Or developing an engaged audience before you’ve even shot your first scene? The internet has made film marketing a very different, more democratic beat to what it was even a few years ago. Learn the A-Z of modern film marketing!


Debbie Rowland

We Are The Tonic

Deborah Rowland runs We Are The Tonic, a film distribution and marketing company that loves helping film makers and film companies find their audiences and release films in the best way possible.  Tonic provides direct distribution expertise, marketing services, and business shaping consultation. Deborah has over 20 years experience in theatrical, home entertainment & VOD distribution; marketing; international sales; TV; and exhibition, as well as a solid background in business, organisational structuring and process review.  She has held senior marketing and distribution positions at Koch Media, Artificial Eye, Curzon Cinemas, Icon, Contender/EOne, Twentieth Century Fox, Disney, Medusa Pictures and The Pearson Group.  She also mentors, tutors and lectures in Marketing and Distribution for the Media Business School, the London Film School, the Film Agency Wales, and iFeatures.

Samantha Horley 140 cropSAMANTHA HORLEY
MD, The Salt Company

salt copy 2Previously with PolyGram and Summit, Samantha runs sales, production and financing entity The Salt Company with three partners, responsible for sales to North America and all marketing and PR. Recent Salt projects for which Samantha takes EP credits include comedy drama Miss You Already starring Drew Barrymore and Toni Collette directed by Catherine Hardwicke; and feature documentary Sunshine Superman which opened this year’s Toronto Film Festival.  In 2010 Samantha created “The Vipers Nest”, a creative collective for commercial first-time filmmakers. She was also a founder board member of Film Export UK, the trade association for British sales companies, and is a regular speaker for the likes of the BFI, NFTS, LFF and Inside Pictures.

Piccia Neri 140 cropPICCIA NERI
Graphic Designer

Graphic designer and creative director with an academic background as an art historian, which brought work with museums and cultural institutions all over the world. My practice then evolved into an amazing experience as the creative director of the design department at the British Film Institute. Since then, designing for film has become my passion. I have past and ongoing collaborations with many film festivals (BFI Lesbian and Gay Film Festival, London Palestine Film Festival, London Turkish Film Festival, Birds’ Eye View Film Festival, UnderWire Film Festival , BFI Future Film Festival) as well as with independent filmmakers and film blogs. I am involved in a number of educational projects, among which a workshop/competition 
for design universities, in collaboration with the BFI Future Film Festival (for info please see the project website) and a mentorship program for Underwire Film Festival. I am currently on the board of the Chartered Society of Designers as a vice-president.

Sarah Mosses 140 cropSARAH MOSSES
Together Films

Sarah Mosses is the Co-Founder of Together Films (www.TogetherFilms.org), a boutique marketing and distribution company supporting independent filmmakers. Sarah focusses on the strategy behind a films release by identifying key audiences, potential marketing partners (including NGO/Charity partners for social issue titles), budgeting and raising finance for the release. Together Films focusses on films that have a social ask of the audience. Current consultations include Leave To Remain, which premiered at London Film Festival 2013 and They Will Have To Kill Us First, which is currently in production.  Sarah was previously the Partnerships Manager for the BRITDOC Foundation running the distribution department, including the release of PING PONG which was shortlisted for a Screen Marketing and Distribution Award for Best Documentary Campaign.


Strands: Events