Smack your brand pitch up! Discover how to create a killer brand pitch to fund your dream digital project from Vine to YouTube. This panel discussion will help you navigate the A-Z of brand funded content on the web and how to get your foot in the door of the elusive financial gatekeepers. With some of the brightest minds and players in the UK industry
Moderated by: James Edward Marks (ScreenageRenegade)
With: Melanie Ansley (Creator “Miss Mustard Glade”); Rochelle Dancel (Bats In Belfries); Paul Donnelly (Shelter); Barney Worfolk-Smith (Th@t Lot);
Ansley is a writer/producer with over ten years’ experience in both scripted and unscripted content. Her last produced feature, the Chinese comedy “Red Light Revolution”, sold to China’s equivalent of Youtube. It garnered over 8 million views, and was nominated for Best Picture at China’s largest online awards. The film went on to win several festival awards before landing on Hulu. Ansley is the writer of “Miss Mustard Glade”, a Subway Sandwiches branded series which launched at SXSW 2014 and is currently running on My Damn Channel. She also just finished co-writing the feature adaptation of “Don Quixote” for a James Franco USC class. She has an MFA in Producing from the Peter Stark program at the University of Southern California, where she was awarded the Women in Film Scholarship 2014. She hopes to produce more digital content that can bridge China and the west.
Rochelle Dancel is a partner at Bats In Belfries where she works on branded content and multi channel projects; she is also an associate brand experience strategist at global agency, SapientNitro. Her portfolio includes projects for Johnson & Johnson, Microsoft, PayPoint, MTV, TUI Travel and SABMiller beer brand, Kozel. Rochelle is a producer on ‘B.J. Fletcher: Private Eye’, a Canadian web series that debuted on AfterEllen.com (Logo Network/MTV) amassing 12.5 million views over three seasons, and the critically acclaimed ‘Producing Juliet’, made in New York by Tina Cesa Ward, that premiered at the inaugural Raindance London Web Fest in 2013. She is currently working on British/Canadian co-production, ‘Witch Like Me’, a multi-platform series with long-time collaborator, Regan Latimer.
PAUL DONNELLY (Shelter)
Paul has experience of managing online content creation from a brand’s perspective – from the initial pitch right the way through to final delivery. He has a background in managing behaviour change campaigns in the charity sector and has implemented innovative strategies aimed at engaging hard to reach audiences. Until recently he managed the British Red Cross’ award winning Life. Live it. campaign, which aimed to bring first aid into the 21st Century and make it cool and relevant to young people – not an easy task but one which achieved phenomenal results.
Indie Video Entertainment Specialist, James E. Marks, has associate produced several original YouTube creator projects such as Ashens & The Quest For The Game Child – The Movie, Lee Hardcastle’s A Good Clay To Die Hard, Clay Cat’s Hitman Absolution, Harry Partridge’s Skyrim cartoons and the award-winning British Red Cross social video for social good series featuring popular UK YouTube stars Ali-A, KickthePJ, Danisnotonfire, AmazingPhil, Crabstickz, Sprinkleofglitter and TomSka.
Barney Worfolk-Smith has successfully planned, made and distributed content for brands since 2007. Commercially leading ChannelFlip from start up to sale in 2011 to Elisabeth Murdochs’ Shine, he saw Youtube creators become the diverse and fabulous talent source that they now are for brands. Then as Head of Creative Solutions at Unruly, he worked with clients and their agencies to imbue their content with data driven insight, ensuring its shareability and effective brand linkage whilst commissioning work and ensuring its ability to get seen. Latterly, he now leads That Lot, a social content company who specialise in helping brands with their digital tone of voice and delivering a wide variety of output on all major social platforms.