Marketing Workshop – The Beat Beneath My Feet case study
‘The Beat Beneath My Feet’ played at Raindance in 2014 before going on to do extremely well in the UK, garnering articles and reviews in the Evening Standard and Indiewire amongst many other leading publications. Discover how the team of producers behind the film designed their own marketing strategy, from pre-production through to release.
Mike Storey is Head of Marketing at Scoop Films and runs mouseclix, a film marketing and music consultancy.
Fiona Gillies is Head Of Development at Scoop Films. She produced The Beat Beneath My Feet, which premiered at Raindance and was the only British Feature in competition for a Crystal Bear at this year’s Berlinale.
VUE Piccadilly Pic. 4